Headquartered in Shantou, Guangdong, South China, Sakuragi is dedicated to providing diversified choice, high-quality, and trendy leisure snacks which tailored to local tastes around the globe. Lefen has four series brands, including "Sakuragi Ryouhinn, Sakuragi Cyou, Sakuragi Superman, Sakuragi", the company produces and sells a wide range of products, covering biscuits, candy, jelly, preserves, chocolate and other casual snacks. The company has passed ISO22000 food safety management system certification, HACCP food safety system certification, FDA certification, and each product has passed SC certification.

Brand concept：Sakuragi Ryouhinn bears in mind the original intention of “superior ingredients carefully selected for a romantic, natural, simplified and pure snacks”, and is committed to providing diverse healthy leisure snacks for food lovers.

Sakuragi Ryouhinn means a simplified and natural product of high quality.